Adapting to a new sales environment

You’re finding that sales methods that worked before are less effective in today’s selling environment.

What you need

People buy products and services differently today. Products are a commodity, and customers research on the internet before they pick up the phone or walk into your place of business.

Your sales staff has to shift into the role of business partner—understanding customers' problems and finding creative solutions. They need to shift away from finding "any customer" to finding profitable, long-term, loyal customers. And you'll need to rethink your hiring decisions, compensation mix, sales proces and sales management approaches.

We can help

  • In more than 30 years of maximizing sales performance improvement, we've studied what works and how customers buy
  • We help you look holistically at your sales and marketing operation to ensure it is maximizing revenue opportunities and building a base of loyal, profitable customers