Launching a new initiative

The situation

You need to support a critical business initiative, like a new product launch or re-branding your company.

What you need

Sometimes, you need to “reinvent” your company to remain competitive. You might introduce a new, more competitive product. You could take your product to a new geographic or vertical market. You might even totally re-evalaute your brand position.

To succeed, you'll need to carefully integrate a number of disciplines – sales, marketing, operations. Your leadership team must rally employees around the effort and prepare them to educate customers about the change.

We can help

  • Strategic business planning, executive coaching, sales and marketing consulting to help define and implement the plan
  • Internal employee launch capabilities
  • Product knowledge training to help people become “conversationally competent” on new offering
  • Sales coaching tools